Horse Problem Advisory
The surrounding conditions of a horse-related difficulty are examined through environment, feeding, daily life, behaviour, relationships, and observation.
Explore Horse Problem AdvisoryPrivate Equine Relationship Advisory
Private horse-human relationship advisory and life beyond riding consulting by Nobuyuki NONAKA & Tetiana V. NONAKA.
Understand your horse's reactions, trust, distance, timing, and the deeper pattern between you and your horse — whether you ride, stable, pasture, or are reimagining life together.
What We Provide
Equine Notion offers three connected forms of private work for people who want to understand their horse, reconsider their shared life, or examine a difficulty that has remained unresolved.
The surrounding conditions of a horse-related difficulty are examined through environment, feeding, daily life, behaviour, relationships, and observation.
Explore Horse Problem AdvisoryA long-term way of living with a horse is considered through land, environment, daily rhythm, distance, rest, movement, and relationship.
Explore Horse Coexistence DesignObservation, voice, body language, boundaries, presence, and long-term attunement are considered as parts of a horse-human relationship.
Explore Equine DialogueObserved in daily life
Four real cases from daily life with nine Icelandic horses. Not demonstrations or borrowed methods, but changes we could repeatedly see.
01Relationship · TINNA
TINNA was never taught to groom a person. She approached me and began it herself. At first she scratched with the strength she used with other horses.
As she came to understand my body, TINNA changed the strength of her touch herself.
When a horse wants to be groomed, we observe that she approaches another horse and begins grooming first. The other horse may then respond. The exchange begins with the horse's own choice of partner, timing and contact.
Many online videos show a person scratching an itchy place and placing an arm in front of the horse's mouth. When the horse tries to scratch strongly, the arm is quickly withdrawn. The reaction has been prompted, while the horse's own way of responding is not accepted.
TINNA was not prompted in this way. I did not place my arm at her mouth or teach her to groom me. She approached and initiated the contact herself.
At first, TINNA did not know the difference between a horse's body and a human body. She scratched me as strongly as she would scratch another horse. I did not classify her attempt as aggression and end the exchange.
Over time, as TINNA learned my body and responses, her touch changed. She began to use a strength that did not hurt me. I did not train that adjustment or punish the earlier force; it emerged within the relationship.
Brushing is different from the grooming described here. Brushing is care performed by a human on a horse. This case concerns reciprocal grooming initiated by the horse.
Does your horse approach you and begin grooming—or do you approach the horse and simply scratch an itchy place?
The photograph shows TINNA choosing to initiate and sustain the exchange.
02Environment · Laminitis
A horse with laminitis could barely stand or walk. We did not create a life in which she never needed to move. We placed water, hay and companionship within short, purposeful walking distances.
She gradually crossed soft ground again. Today, she runs with the herd.
A human response to severe pain is often to place water, hay and bedding as close as possible, so the horse does not need to move. Our observations led us in a different direction.
Healthy horses visited the horse with laminitis in turns. They touched her with a foreleg, roused her and appeared to try to make her walk with them. Their repeated behaviour looked as if they recognised that remaining recumbent or standing in one place was not helping her.
We did not focus on removing every reason to move. Water and hay were placed where she could reach them after a short walk. Her bed remained where she could always see the other horses.
The herd gave her repeated reasons to rise. She appeared to want to remain with the other horses. That visible pull towards the herd became part of the environment around her.
As the days passed, she began to walk gradually over soft ground. The distance and frequency of her movement increased at her own pace.
Today she runs with the herd. The case changed our understanding of comfort: an environment designed to eliminate all effort may also remove movement, companionship and the reasons a horse has to rise.
What if the environment that looks most comfortable to a human removes the horse's reasons to stand?
The case records observed conditions and changes in this horse's life; it does not claim that one environmental change explains every case of laminitis.
03Recovery · Colic
A horse with severe colic was said to need costly surgery to survive. Hours later she lay motionless, with white lips and tongue. Then she stood up and chose where to go.
She moved quickly into the forest, sought the water place and recovered. She remains alive and well today.
The colic began during the night. The horse rolled violently and was worse the following day. We were told that the intestine was twisted and that she would die without costly surgery.
We brought her home and returned her to the herd. Within hours she was lying down and no longer moving. Her lips and tongue had turned white and the visible vitality had gone from her body.
I disinfected my hand, coated my arm with olive oil, reached into the rectum and massaged the abdomen while continuing to call to her.
The horse eventually stood. She then moved at a fast trot into the forest rather than remaining where we had placed her.
At the water place, she made a movement asking for water over her head. She continued to recover after these actions.
She is alive and growing well today. The diagnosis and prognosis were real parts of the event, but so were the horse's own decisions: standing, moving into the forest and seeking water.
Death was the expected outcome. The horse's next actions were movement, forest and water.
This is an exact record of what occurred in this case, not a procedure for another person to reproduce.
04Choice · Free-choice feeding
Horses living in the same place do not eat the same amount, at the same speed or in the same way. Our nine horses can choose when and how much hay to eat.
We watch the horse's daily vitality—not whether every body matches one human standard.
Many owners calculate a fixed daily amount of hay from body weight. Yet horses sharing the same environment visibly differ: some eat a great deal, some eat little, some chew slowly, and others eat quickly.
Their needs and naturally healthy body shapes are not identical. We therefore look beyond the food, the quantity, the speed of eating and the outline of the body to a more direct question: is this horse consistently energetic and well in daily life?
A horse may eat a large amount of hay and be visibly fat while remaining active and healthy every day. In that observed situation, the amount may suit that individual horse even when the body does not match a standard chart.
Our horses choose when and how much to eat. When they feel unwell, we have observed them enter the forest, eat bark and lick mud without being directed by us.
Restricting a horse that still wants to eat also creates an observable condition: prolonged frustration around food. The resulting stress can become more important than the appearance the restriction was intended to correct.
This is not an absence of observation. It replaces control by a predetermined quantity with continuous attention to vitality, behaviour, appetite, movement and the choices of each horse.
Is the horse healthy—or merely the shape a human has decided is correct?
The photograph shows the herd gathered at the open barn, where each horse comes and goes at its own rhythm.

Founder · Philosopher · Principal Advisor
Known to clients as Master NONAKA, he leads Equine Notion through relationship advisory, field observation, and long-form private consulting work.
About Nobuyuki →
Co-Founder · Field Observer · Client Experience
Tetiana shapes the client journey, visual world, and daily observation process that keeps Equine Notion grounded in lived reality.
About Tetiana →Guidance begins from the relationship you already have.
For people who want depth, discretion, and clear next steps.
Not theory alone: our work is shaped by lived observation.
A small reason to return, observe, and reconnect each day.
Understand your horse's mind, body, emotions, and timing.
Personalised recommendations you can apply.
Strengthen trust and communication together.
Support awareness, comfort, and daily rhythm.
Guidance that evolves with you and your horse.
Build a bond that endures through every season of life.

Our two pillars
Advisory & analysis
In-depth advisory work examines your horse's behavioural patterns, condition, sensitivities, and needs. You receive a detailed written analysis and a private consultation.
Explore our services →Our two pillars
Guidance & integration
Personalised strategies and holistic plans that support lasting change in training, management, nutrition, environment, and emotional well-being.
Explore the method →
We combine modern research with time-tested wisdom.
We consider the whole horse in context — mind, body, and environment.
Every client is unique. All work is confidential and one-to-one.
We work with horse owners across disciplines and cultures.
We care deeply about the horses and the people who love them.
Begin where the relationship already is
Send us an inquiry and let us explore how we can support you and your horse on your unique journey together.